Simples assim
Dois números: 70 milhões de contas bancárias; 102 milhões de celulares. (Brasil)
...the mobile is the first mass media with a built-in payment mechanism. This is a massive iceberg totally not understood by most even within the industry. Never before was there "click-to-buy" ability in any media. We could not see a nice shirt or perfume shown on a magazine ad and point at the page to buy it. We could not point at our TV screen to set up a test drive for that new BMW or Audi. If James Bond pours a champaigne on the movie screen, we cannot run up to the silver screen and point to it, to order a bottle to our home. Even on the internet, payment always required setting up a separate payment system like Paypal or giving long number series of credit card info etc. Hardly "click-to-buy". But on mobile, it is that simple.
technorati tags:business, celular, dinheiro
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